EAGLE NEWS

Eagle Uniform and Supply Reveals New Look and Feel

Thursday, May 27, 2010

Eagle Uniform and Supply has been doing their own marketing internally since they were founded in 1946. After all these years, they found that marketing is both time consuming and complex. In February of 2010, Eagle Uniform and Supply hired The BARK Firm of Casper WY. The BARK Firm's goal was first, to analyze all of Eagle's past marketing efforts and determine whether they were effective. The BARK Firm accomplished this goal by interviewing several of Eagle's current customers. These interviews gave The BARK Firm and Eagle Uniform and Supply very valuable information, which has allowed them to adjust their marketing strategy. From these interviews, The BARK Firm learned that Eagle Uniform and Supply needed to develop new sales and service materials and stop putting so much effort towards traditional media. The goal of these new sales materials was to reflect the values that their customers found to be important. Also, The BARK Firm had a goal to develop a consistent look and feel for all their materials: from the handout a sales person leaves behind, to an ad in the Casper Star Tribune’s Energy Journal, to Eagle’s new website. Everything now looks consistent and professional.

Jess Hinkle, President of Eagle Uniform and Supply, “It has been great having The BARK Firm be a part of our company. It’s like we know we have an internal marketing department”. The BARK Firm will be working with Eagle additionally to develop a retention marketing program and some other unique ways to get potential new customers. Neil Benton, a partner in The BARK Firm, explains, “Eagle Uniform and Supply is one of our core customers; they understand the need of having an educated, well experienced team present in the development of their business strategy."

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